About Life Insurance Awareness Month
Held each September, Life Insurance Awareness Month is an industry-wide effort that is coordinated by the nonprofit LIFE Foundation. The campaign was created in response to growing concern about the large number of Americans who lack adequate life insurance protection. Roughly 95 million adult Americans have no life insurance, and most with coverage have less than most insurance experts recommend. For more information on life insurance, visit LIFE’s website at www.lifehappens.org.
Facts from LIMRA
Who’s at risk?
Three in ten American households (35 million) are
uninsured and half say they need more life insurance.
More than half of Gen X and Y households – representing
30 million people – need more life insurance.
The middle market represents the largest segment of
uninsured households, with half (36 million) admitting
they need more life insurance.
Seven in ten women agree that life insurance is a
necessity and all people should have it (only 62 percent
of men believe this to be true).
One-third of wives own no life insurance at all – despite
the fact that 7 in 10 households are dual-income
households, and nearly 30 percent of wives earn more
than their husbands.*
Is your life Insurance Policy adequate? Take this time to review your policy with us. We will be happy to help you make any changes you need to your policy.
If you don’t have a Life Insurance Policy, give us a call to see what options we have to offer you.