Small Business Tips: Pinterest


We’ve been discussing for the last several weeks the benefits to small businesses using social media as well as numerous other forms of marketing to promote their business.  In this session we are going to discuss how Pinterest can become a valuable part of marketing when used to help promote your business.

Pinterest is very different from other social media tools like Facebook and Twitter, because it not about having a conversation with fans.  Pinterest is a social media platform comprised of picture boards.  As with any marketing, a picture is worth a thousands words.  This is a chance to really display your brand and work through pictures.  Take for example a bakery.  This is a perfect opportunity to showcase your work through pictures.  Get out that camera and start getting some great shots of your cakes, pastries, breads etc.

Once you have taken some really great shots of your work, now it’s off to post them on Pinterest.  What you will want to do after setting up an account is to make boards. To add boards look for the plus sign (+), a menu will drop down and you will see create board.  Each board should represent something different.  One board for cakes, one board for pastries and one board for breads and so on.  Uploading your photos to each board is very simple.  Look for the plus sign (+) on the top, the drop down menu will give you the option to upload a pin or add from a website.  If you are using the photos you’ve taken, they will be saved on your computer so you will want to use upload a pin. From there it will give you the option to choose a file from your computer. Once you have chosen the photo, you then have the ability to pick the board you want to pin it to as well as add a brief description of the photo. Now just hit the Pin It button and your photo has been added.  Go through all your photos and add them to the appropriate boards.

Now if you’ve done some videos of your bakery, or cakes in the works make use of these as well.  You can add a My YouTube Page board.  Using the upload a pin from website option you can copy and past a url from your YouTube page right there.  Another way for you to get some traffic to your YouTube page.

As in all social networking, sharing is important.  So once you’ve completed your boards, be sure to use the search bar to find other peoples boards that may be interesting to you.  Pin those boards as well to your selected board (My Interests).  Make this fun and interesting to your followers.  And of course as always invite your fans, friends and family to your Pinterest page. Now make sure to add a link on your website to your Pinterest page, so your followers can find you there as well.

We hope this information has been helpful.  Now get Pinning…and have fun.

Be sure to stop by and check out our Pinterest page too.

For more information on CT Small Business Insurance, Penny Hanley & Howley Insurance can help.

Penny Hanley & Howley Insurance

Protecting YOU is our Job

3 thoughts on “Small Business Tips: Pinterest

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