National Stop on Red Week is an effort to reduce the number of crashes where the driver runs a red light. In 1995, the Federal Highway Administration (FHWA) created the Stop Red-Light Running Program to help educate the public on the dangers of red-light running and increase enforcement at a grassroots, community level. A key platform of this effort is National Stop on Red Week, which takes place annually the first week of August, and during which communities across the country bring national visibility to this deadly traffic problem and step up enforcement efforts.
Here is a great video from the Traffic Safety Coalition.
The Federal Highway Administration provides a variety of activities local communities can do to help promote National Stop on Red Week. Here are Ten Activities that can be used to help promote in your community.
- Press conference Hold a press conference to announce national and statewide statistics gathered from local law enforcement agencies, FHWA and/or other sources.
- Proclamations Encourage the Governor and State legislators to support National Stop on Red week, and work with them to enact tougher penalties and to support enforcement efforts.
- Pledges Motivate drivers to sign a pledge to stop running red lights. Deliver the pledges to the statehouse lawn during a press event, or consider engaging the support of local businesses and civic venues (such as public libraries, civic centers or schools) to encourage pledges.
- Radio and TV promotions Encourage radio and TV stations to promote National Stop on Red week. Radio stations can do live broadcasts from high-crash intersections in town. Stations can give away promotional items in support of the week. TV stations can air public service announcements (PSAs).
- Schools Work with the local school system to ask all children to wear red during the week.
- Police ride-alongs Encourage journalists to ride along with police officers as they make traffic stops.
- Stop Red-Light Running posters Hang posters at schools, local businesses, and other high-visibility areas.
- Movie Theater slides Work with a local movie theater to include a “Stop Red-Light Running” slide in the pre-film slide presentation.
- Paycheck reminders Encourage local employers to develop paycheck reminders announcing the week and providing safe driving tips.
- Billboards Seek donated advertising space on billboards, buses, cabs, and at gas stations.
Drive safely and always follow the rules of the road.
Protecting YOU is our Job
Traffic Safety Coalition