Small Business Saturday: Support Local Businesses

connecticut small business insuranceSmall Business Saturday is a nationally recognized day when consumers spend billions of dollars at independent neighborhood shops and restaurants. With anticipation of the upcoming holiday season and Small Business Saturday, here are some tips to help Main Street Business owners to get ready for the busy holiday season.

Supplies:  Be sure your business is supplied for the upcoming holiday rush.  If you use other vendors to supply your business, be sure to get your orders in early to make sure your shipments arrive in amble time for the holiday rush. Lack of product can hurt your business.

Marketing:  Large retailers are starting even earlier this year with their marketing of the holiday shopping season.  Small Businesses need to do the same.  Start marketing your promotions now and get the word out to your shoppers that you are ready for them. Pick a promotional item for your business that you can market.  Make use of social networking when marketing.  Your Facebook page is a great way to get the word out to your fans about your promotions.

Display:  One thing small businesses have over larger retailers is the unique style of each independent shop or restaurant.  Keep this in mind when you start decorating and displaying holiday items for the upcoming shopping season.  Pick a theme for your shop/restaurant.  Spend the time to make those shop windows stand out to your local shoppers and grab their attention.

Early Bird Specials: Offer a discount coupon or special sale to reward purchases made early in the season

Throw in Free Items:  Pick a few days throughout the month and throw in freebies to help promote your products

Free Shipping: Everyone loves free shipping this time of year.  If you have a few low-priced items offer a free coupon for shipping with a purchase of a certain amount.

Small Business Saturday, November 30th is sponsored by American Express.  Go to their website and sign your business up for promotional materials you can use online and in your store to help increase exposure of your business.

Small businesses are the heart of our local economy.  Support your local independent businesses this holiday season. You’ll get dedicated personal service and unique gift options.

Penny Hanley & Howley Insurance supports Small Business Saturday and local independent businesses every day.

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