Are you getting the most out of digital media for your business?

digital media for businessWhere is digital media headed?  Do you only use Facebook for your business?  Are there other digital media avenues you should be using?

These are all questions you should ask yourself as a business owner.  In order to stay ahead of the game, you need to know what’s coming down the pipeline and how this will benefit your business.  What can you do now to help increase your business through digital media?  Well if you are currently have a Facebook business page, than you’ve already started.  But’s there is more you can do. Have you considered blogging or pod casts?  If you have expertise in your field share them with others.  Right a blog once a month or even weekly share your expertise in your field.  Don’t use this blog to sell your business or product.  Look at it as a way to reach a wide audience who is interested in knowing more about your expertise.

Another way to promote your business is through visual marketing.  What will be most popular and trending in the next twelve months will be visual marketing. Have you been on Pinterest lately? Everything is visual.  You don’t need to be an expert graphic artist to make this happen.  There are a variety of platforms to help you with this including Canva and Picmonkey. Both of these can help you produce stunning visuals that you can use in your blog, on Facebook and Pinterest to promote your business. We personally use both and have had great success with them.  People are more apt to pay attention to a picture you post versus just text.  So make a visual presentation that will catch your audience’s attention.

Another option that many may think is in the past is Pod cast.  Yes a pod cast.  Again, another option to talk about your expertise.  Now with a blog which is always a great tool you, need to be sitting somewhere to read this.  A pod cast allows your audience to listen wherever they are.  They can take you with them anywhere they go.  So you increase your chances of gaining more followers when it becomes easy for them and doesn’t take up a lot of their time.

These are just a few of the tools you can use to help continue promoting yourself and your business.

And for all your Business Insurance needs, Penny Hanley & Howley Insurance is always here to assist you.

Protecting YOU is our Job.

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