It’s critical to continue to find productive ways to grow your business. Sometimes it takes being a little more creative and innovative with ideas to help further your business. This can be difficult for many trying to come up with more creative ideas, so we thought we would share this great article from The Hartford on how to continue growing your business. This segment covers establish a culture of creativity.
“A small business that doesn’t continually innovate runs the risk of falling behind. So be sure to cultivate a creative organization that is encouraged—and possibly incentivized—to look for new opportunities, find ways to become more efficient, and find new ways to promote your products and services. Encourage them to stay current on your industry—and your customers—by subscribing to industry publications, attending webinars, taking continuing education courses, etc. They should understand and use best practices in your profession. Collaboration is critical. It means more than just assembling a task force, assigning responsibilities and reporting back to you. A well-assembled team should be more agile, creative, efficient and productive than the sum of its members.”
Actively seek out employees with diverse backgrounds and perspectives, and whose respective talents and viewpoints, strengths and weaknesses will complement each other’s.
- Challenge your team with projects designed to transform their knowledge into fresh business ideas.
- Ask for feedback from employees, and remember to actively seek their opinions and insights.
- Regularly provide access to educational seminars related to your industry through business associations or community groups.
We hope these ideas will get your creative juices flowing. Thinking outside the box might just be what your business needs to grow, thrive and stand out in this economy. Give it a try, you have nothing to loose.
Penny Hanley & Howley Insurance
Protecting YOU is our Job