As a women-owned and primarily women operated business we understand the challenges faced each day in your business. It has always been a struggle for a women in a professional roll, but has changed a lot over the years. More and more women are leaving their 9-5 jobs to pursue the dream of being a business owner. There are struggles and challenges for anyone opening their own small business, but more so for a women in business.
Times have changed. Women are making a place for themselves in the business world. In a recent study women-owned businesses performed just as well as men-owned businesses during the period 2007-2010, and in many cases outperformed their peers. There are different struggles that women-owned businesses face compared to their male counterparts with regard to business performance, revenue distribution and industry participation, stated in a recent study done by the National women’s Business Council (NWBC).
Regardless of the challenges women face, this does not mean women are less successful than men, statistics show that women are starting businesses at more than twice the rate of their male counterpart. The growing success rate of women entrepreneurs shows that women are resourceful, and able to succeed, despite the odds.
The three major challenges women-owned business face that are less common to men in business are:
1. Gender Discrimination and Stereotyping
2. Dual Career-Family Pressures
3. Lack of Equal Opportunities in Certain Industries
Women have been able to overcome their business challenges because of their natural abilities and life skills that are useful in business. Women tend to be great networkers, have inherent skills for negotiating and the ability to multi-task.
Here are a few strategies to help women-owned business succeed into today’s business world:
1. Create a strong network
2. Consider Certifying as a Women-Owned Business
3. Understand the Power of the Internet
4. Learn new ways to balance work and life
5. Get inspiration and advice from other women-owned businesses
Regardless of the challenges women face in the business world, they can and will succeed. Women have the drive to make things happen. Here at Penny Hanley & Howley Insurance we want to focus on helping the women-owned business succeed. With nearly 100 years combined insurance experience of women in our office, we know the challenges you face. We are here to help you grow your business and help you succeed.
Protecting YOU is our Job.
source info: womeninbusiness.about.com